Hollywood

When many people think of Los Angeles the first thing that pops into their mind in the Hollywood sign. Most people can't tell you the purpose is currently or once served, but they know it stands for the glitz and glamour that surrounds LA. The Hollywood sign website, describes it as, “a universal metaphor for ambition, success, glamour…” Many do not know that the signs original purpose in 1923 was a giant billboard for the real estate in Hollywood. In 1978 the sign had reached such poor conditions that starlets raised money together to help pay for a new sign. The sign, which was only supposed to stay up a short time as become a landmark in LA. Featured in movies, songs and for general California promotions, the sign serves a new purpose for each generation and will continue to do so. The Hollywood sign even has its own website featuring history, news and events, and even a webcam of the current goings on at the sign… Now, “You can also catch a glimpse of Hollywood’s biggest star from outer space.”

http://www.hollywoodsign.org/